THE WH2OLE STORY- Water and Business: How to avoid the Coming Crisis

THE WH2OLE STORY- WATER & BUSINESS: HOW TO AVOID THE COMING CRISIS

This freely downloadable 53 page booklet was produced by Context, a consultancy specialising in corporate sustainability strategy and communications. The PDF version is downloadable here.

The publication is light, easily readable and contains plenty of useful throwaway facts to get people’s attention. It does have an “Ameri-centric” approach but it can be selectively used in many other countries. Do not expect a heavily scientific treatise, but rather view it as a source of information if you are looking to persuade decision makers that water needs to be given a higher priority, and that it may be a strategic risk, which, if not properly managed and understood, could bring down the company.